This morning, I was watching a Malcolm Gladwell Ted Talk called Choice, Happiness and Spaghetti Sauce. In this talk, he talks about how Pyschophysicist Howard Moskowitz helped change not only Spaghetti Sauce, but the direction of food product creation.
It is hard to imagine a time when there wasn’t much food choice on the shelves of the grocery store. The consumer could get one type of sauce from a few different vendors like Prego, Chef Boyardee and Ragu.
Yes, Mobile shopping is only growing. Recently, there was an eMarketer article that Mobile shoppers are more at the top of the funnel. They might browse on mobile, but they buy through some other method.
When I went to read the article, I did a double take with the sentence – “But it’s still largely an upper-funnel affair, with fewer than seven in 10 of those mobile shoppers actually making a purchase on their device.”
If you had to assign a strategy to a client and make it into a real part of their anatomy. It helps to think about the ways you can interact with the different human motivations and senses that help to drive decision making.
I was reading a Search Engine Land post about Google’s Search Market share (67%) and their Mobile Search Market Share (83%) in August. After reading the article, it made me wonder, what are Bing and Yahoo! doing for mobile search apps?
Yes, it is the end of September. Did you start your Christmas shopping – or holiday shopping – yet?
It might seem a little bananas, but 20% of people have already started with the chore of working through that list of the perfect present. It is true that 39% of people will begin in November with an additional 20% in December.