Gaining an edge in the online marketplace can be challenging. It’s no longer just about “showing up” by having a website. You need to be executing a digital marketing strategy at a high level to truly succeed.
Understanding how your customers are using your website plays a critical role in planning any modern digital marketing campaign. Having a proper analytics implementation will help you gather important insights about your online visitors that you can use to make smart decisions to improve your website’s performance.
Our web analytics packages provide an intuitive way to understand the behavior of your website’s visitors, gain insight into your website’s performance and uncover problem areas to maximize your conversions.
Google Analytics and Google Tag Manager Setup: If you already have Google Analytics installed, make sure you are getting the the data you need to make smart marketing decisions. You can also improve the tracking of activity on your website by installing Google Tag Manager. These are both powerful tools that should be in your business toolkit.
Campaign Tracking: You have digital marketing tactics in motion – but are you tracking them at all or tracking them correctly? Find out what’s working and what’s not by implementing powerful campaign tracking solutions.
A/B Testing: Testing is a critical ingredient in your success. We’ll help you craft strategies and help determine testing opportunities so that your website is optimized throughout the customer journey.
Insights & Analytics Reporting: We are Digital Insight Labs and our primary focus is using analtyics to help your business. We craft customized solutions to fit the unique needs of your business. Through a goal setting exercise that is aligned to your business strategy, we will created a report that’s tailored to give you actionable insights and make the most of your data.