As a long time veteran of the online marketing industry, I have had to ask for access to my fair share of Google Analytics accounts. Part of doing reporting and SEO work means using analytics tools to determine performance and user behavior.
Over the years, I have also noticed that many companies start to lose control of their accounts. Companies don’t know who had access, don’t have Admin / Ownership of accounts or have an associate who left and can no longer get into an account.
It is very easy to get into a rut. To always think the same way about a problem. As someone who works with a wide variety of companies, I often get the question, “What do you know about our industry?”
My value to clients is knowing online marketing and to take the time to find out what YOU know about your industry. Let’s just start by saying that I have worked in dozens of industries at this point in my career and have a strong background in areas that seem down right unrelated. It has suited me well, because I always like to be learning and exploring.
Today, I was chatting with a client about some information architecture changes to his website. The changes were being proposed to create a better user experienced and the organize content that had professional value that we buried in a blog.
For this process, we were going to create a resource center with information that had come from the blog. As part of the review, there was a group of categories for the resource center that was created.
For this process, we were going to create a resource center with information that had come from the blog. As part of the review, there was a group of categories for the resource center that was created.
It is generally the same tale. A client has taken down an old website, and doesn’t bother to redirect any of the old pages or redirects every page to the homepage. There is a lot of value in creating redirects.
This information graphic shows the big three reasons why you should create redirects for your old website.
There was news that Google Data Studio was globally released this week. However, I think the bigger news was that there were some upgrades to the features available including an improvement to the filters and the additional of custom segments from Google Analytics.
Let’s step through the filter updates first.