Digital Insights

Stakeholder Management is thought of as one of those ‘traditional” public relations services. There is so much complexity to managing communications with and by corporate stakeholders.

Withe the rise of social media activism and growing power of online media, effective stakeholder management has shifted from only traditional to integrated online media.

There are more and more examples of how the influence of stakeholders can be immense. If these influences are not managed correctly, it can lead lead to project delays, draining of needed resource, political intervention or even project termination.

The Phillips Group has created a post that give insights on stakeholder management. They also provide strategies for positive stakeholder management.

The combination of these two approaches provides effective ways to prepare for stakeholder issues before they arise, or manage stakeholder when they happen.

As a long time veteran of the online marketing industry, I have had to ask for access to my fair share of Google Analytics accounts. Part of doing reporting and SEO work means using analytics tools to determine performance and user behavior.

Over the years, I have also noticed that many companies start to lose control of their accounts. Companies don’t know who had access, don’t have Admin / Ownership of accounts or have an associate who left and can no longer get into an account.

Thoughts on Changing Perspective

It is very easy to get into a rut.  To always think the same way about a problem.  As someone who works with a wide variety of companies, I often get the question, “What do you know about our industry?”

My value to clients is knowing online marketing and to take the time to find out what YOU know about your industry. Let’s just start by saying that I have worked in dozens of industries at this point in my career and have a strong background in areas that seem down right unrelated. It has suited me well, because I always like to be learning and exploring.

Today, I was chatting with a client about some information architecture changes to his website. The changes were being proposed to create a better user experienced and the organize content that had professional value that we buried in a blog.

It is generally the same tale. A client has taken down an old website, and doesn’t bother to redirect any of the old pages or redirects every page to the homepage.  There is a lot of value in creating redirects.  

This information graphic shows the big three reasons why you should create redirects for your old website.