After reading a recent article about how Breadcrumbs contribute to User Experience on Marketing Land, it got me thinking about frequent conversations I have with clients regarding search performance and mobile performance.
I feel like I am continually having a conversation with people about context. What do I mean by that? When you get a user to your website, you have to provide them with some context of where they are located.
There is always interesting conversation about Mobile, but this week, I found an abundance of interesting behavior and content articles about Mobile that I thought I would share.
Mobile Content
Don’t mistake ‘mobile-friendly’ web layouts for good mobile content. The team at Search Engine people that combines good mobile design with some basic tips for writing mobile content.
There are always a lot of stories in the digital world, we listed a few that we think are worth keeping on top of these changes.
Google Local
This week, Google launched its Local algorithm being called “Pigeon.” Marketing Land wrote a post about the details, but this change is going to be impact Google Web and Google maps search.
If you haven’t noticed, Google has been masking keywords in analytics. There were changes made last year that has mean the volume of searches where the keyword is NOT provided has skyrocketed. Currently, Google is hiding over 77% of searches in this category.
What does that mean for SEO practitioners and corporate analytics reports? It means that instead of being bound to the almighty keywords, marketers will have to take an holistic approach to search optimization.
We have know for some time that having high ranking Organic and Paid searches on the page increase the likelihood that you will get clicks from users.
However, there is a new study that shows it can help Brand Awareness as well. A new study done by Google with partner Ipsos MediaCT show that brands can see as much as a 6% lift in awareness.
