Digital Insights

As most of us know, getting your business users to get engaged with web analytics can be a challenge. You can send them Google analytics reports, create endless dashboards or do extensive monthly reports and recommendations.  

Sometimes the trick is making it simple, but adding a dash of insight. One method we use at Digital Insight Labs is to use information graphics.  Yes, we do the homework by creating dashboards and extensive reports.  After that process, we use a tool called Venngage to create these dashboards.  An example of one is below.

So this is kind of a strange topic.  Most people blog about how to hire a great agency or employee who will do more for you. That isn’t what this post is about.  This blog is about how to recognize when you have an agency or employee that is quietly getting great results for you every day.

It is easy to get caught in the trap of the slick sales pitch, the latest whiz bang technology or marketing wonder.  To have someone fawn over you in the pursuit to get your business, or do something really cool in marketing is attractive.  Let’s be honest, that person or this-minute technology is almost never there for the long haul.  

This morning, I was watching a Malcolm Gladwell Ted Talk called Choice, Happiness and Spaghetti Sauce. In this talk, he talks about how Pyschophysicist Howard Moskowitz  helped change not only Spaghetti Sauce, but the direction of food product creation.

It is hard to imagine a time when there wasn’t much food choice on the shelves of the grocery store.  The consumer could get one type of sauce from a few different vendors like Prego, Chef Boyardee and Ragu. 

If you had to assign a strategy to a client and make it into a real part of their anatomy.  It helps to think about the ways you can interact with the different human motivations and senses that help to drive decision making.