Over the years, I have clung to the phrase “fact based decision making” as a kind of guiding principle. There are time when you gut might jump in there and lead you down the right path. However, there is a real problem with letting your gut determine the path.
In a recent meeting, a client did a new page design review with their web user team. This client has a network of sites that follows the same structure and UX, so it is basically changed one place and changed everywhere.
As most of us know, getting your business users to get engaged with web analytics can be a challenge. You can send them Google analytics reports, create endless dashboards or do extensive monthly reports and recommendations.
Sometimes the trick is making it simple, but adding a dash of insight. One method we use at Digital Insight Labs is to use information graphics. Yes, we do the homework by creating dashboards and extensive reports. After that process, we use a tool called Venngage to create these dashboards. An example of one is below.
So this is kind of a strange topic. Most people blog about how to hire a great agency or employee who will do more for you. That isn’t what this post is about. This blog is about how to recognize when you have an agency or employee that is quietly getting great results for you every day.
It is easy to get caught in the trap of the slick sales pitch, the latest whiz bang technology or marketing wonder. To have someone fawn over you in the pursuit to get your business, or do something really cool in marketing is attractive. Let’s be honest, that person or this-minute technology is almost never there for the long haul.
This morning, I was watching a Malcolm Gladwell Ted Talk called Choice, Happiness and Spaghetti Sauce. In this talk, he talks about how Pyschophysicist Howard Moskowitz helped change not only Spaghetti Sauce, but the direction of food product creation.
It is hard to imagine a time when there wasn’t much food choice on the shelves of the grocery store. The consumer could get one type of sauce from a few different vendors like Prego, Chef Boyardee and Ragu.
Yes, Mobile shopping is only growing. Recently, there was an eMarketer article that Mobile shoppers are more at the top of the funnel. They might browse on mobile, but they buy through some other method.
When I went to read the article, I did a double take with the sentence – “But it’s still largely an upper-funnel affair, with fewer than seven in 10 of those mobile shoppers actually making a purchase on their device.”
