We have know for some time that having high ranking Organic and Paid searches on the page increase the likelihood that you will get clicks from users.
However, there is a new study that shows it can help Brand Awareness as well. A new study done by Google with partner Ipsos MediaCT show that brands can see as much as a 6% lift in awareness.
I recently gave a presentation for a client about digital content. I focused a good deal of the conversation around SEO and Paid Search. However, this presentation is meant to get the audience to take a step back and think about how customers interact with them in the online and offline world.
I think all of this is pretty straightforward information, but sometimes it is good to have a reminder because we get so focused on specific tasks that we can’t see the forest through the trees.
