There is always interesting conversation about Mobile, but this week, I found an abundance of interesting behavior and content articles about Mobile that I thought I would share.
Mobile Content
Don’t mistake ‘mobile-friendly’ web layouts for good mobile content. The team at Search Engine people that combines good mobile design with some basic tips for writing mobile content.
Smartphone Push Promotion
The consumer might like you, but they don’t want you in their pocket, so to speak. A recent eMarketer report on a PunchTab study shows that 50% of users are worried about privacy and relevance of mobile push promotions.
Mobile Maps
It is pretty likely that you are not going to get lost at your desk or in your house. So it makes sense that the user of mobile map and GPS programs are seeing skyrocketing use numbers in the mobile world.
Social Mobile
With Instagram one or the fastest growing social platforms, big Brands are trying to figure out how to harness the medium. Adweek reports that McDonald’s new campaign got a swarm of negative comments. Guess Instagram fans aren’t Lovin’ It.