Yes, it is the end of September. Did you start your Christmas shopping – or holiday shopping – yet?
It might seem a little bananas, but 20% of people have already started with the chore of working through that list of the perfect present. It is true that 39% of people will begin in November with an additional 20% in December.
With the Thanksgiving holiday being a bit earlier this year, there are projections for a strong holiday season. That means you should already have a seasons strategy in place and have begun to execute this campaign.
Does that mean you have to start putting holly and wrapped gift images in your marketing? No. What that means is it is time to start assembling the ‘best picks’ you are going to have. Start getting your email and social network primed with sign up for ideas.
Start talking about the trends for the season that are going to jibe with the products you will be getting into the store. It is great to highlight the ‘holiday’ items you are getting into stock now as you prepare for the season.
For smaller businesses, you feature some of those items now, you can repeat them in November and early December. It helps to create some recognition and will potentially serve more as a reminder of the great products you have instead of being a first introduction.