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Digital Insights

3 Reasons to Avoid Using a “Misc” Category group

December 19, 2017 Linda Groendyke Leave a comment

Today, I was chatting with a client about some information architecture changes to his website. The changes were being proposed…

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Website Redirects Matter

November 7, 2017 Linda Groendyke Leave a comment

It is generally the same tale. A client has taken down an old website, and doesn’t bother to redirect any…

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Google Data Studio Updates Filters and Adds Segments

March 8, 2017 Linda Groendyke Leave a comment

There was news that Google Data Studio was globally released this week. However, I think the bigger news was that…

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The Rise of “Near Me” SEO

February 23, 2017 Linda Groendyke Leave a comment

In a usability study we did for a client pitch in 2009, we queried users how they looked for auto…

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Google Data Studio Lift Report Restrictions

Linda Groendyke Leave a comment

If you haven’t been looking at Google Data Studio to create great reports and sleek dashboards, you have been missing…

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