Digital Insights

Mobile Shoppers Stay in top of Shopping Funnel?

Yes, Mobile shopping is only growing. Recently, there was an eMarketer article that Mobile shoppers are more at the top of the funnel.  They might browse on mobile, but they buy through some other method. 

When I went to read the article, I did a double take with the sentence  – “But it’s still largely an upper-funnel affair, with fewer than seven in 10 of those mobile shoppers actually making a purchase on their device.”

Christmas / Holiday Shopping – Let the Games Begin

Yes, it is the end of September. Did you start your Christmas shopping – or holiday shopping – yet?  

It might seem a little bananas, but 20% of people have already started with the chore of working through that list of the perfect present. It is true that 39% of people will begin in November with an additional 20% in December. 

Where the Heck Am I? Context Markers

After reading a recent article about how Breadcrumbs contribute to User Experience on Marketing Land, it got me thinking about frequent conversations I have with clients regarding search performance and mobile performance.

I feel like I am continually having a conversation with people about context. What do I mean by that? When you get a user to your website, you have to provide them with some context of where they are located.