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Digital Insights

Semrush Ambassador Predictions

November 13, 2026 Linda Groendyke

In late 2022, OpenAI launched ChatGPT to the public. The tool was flooded with millions of users, and the Artificial…

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New Content Marketing Model

2027 Prediction: A Shift to the Content Orchestration

November 10, 2026 Linda Groendyke

For a long time, the website was the spoke around which digital marketing operated. Over time, it also became the…

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Technical AI Search

Technical AI Search Optimization: An Exercise in Completeness

July 15, 2026 Linda Groendyke

Your website has been doing well for SEO and getting great results from Google. However, you seem to be dead…

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Content Qualities Impacting AI Citations

February 26, 2026 Linda Groendyke

Artificial Intelligence (AI) is the hot topic with AI Search and Generative Engine Optimization (GEO) has flooded the marketplace. According…

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AI Poisoning and Black Hat GEO

February 23, 2026 Linda Groendyke

Poison In. Poison Out. I was on a panel last year with Weizi Liu about Generative AI and the Future…

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