Be Found in the AI Engines
AI Search Visibility is a combination of several factors. Built on the foundation of strong technical SEO, AI has addition dimensions that need to be reviewed and understood including:
• LLM Perception Analysis
• Citation Factor Assessment
• Content Optimization for AI Engines
• Earned Media & Brand Mention Strategy
• Ongoing Performance Tracking & Recommendations
Our GEO methodology begins with an AI Search visibility audit to understand how your brand is currently perceived and cited across ChatGPT, Gemini, Perplexity, Claude, and other AI search engines.
The next step is conducting an LLM Perception Analysis to evaluate whether your brand clears the “perception match” threshold—the critical gatekeeper that determines if AI engines will even consider your content for citations. We analyze the signals that shape this perception: your website content, brand mentions across earned media, customer reviews, competitive positioning, structured data implementation, and content freshness.
Once we understand your current position, we identify citation factor opportunities. Research shows that clarity, summarization capability, and brand authority are among the strongest drivers of AI citations. We develop a strategic approach to strengthen these factors through content optimization, earned media placement, and structured data implementation.
The final stage involves creating a sustained visibility program. Since AI engines continuously update their perception models and citation patterns, we recommend ongoing monitoring through dashboards that track your citation rate, brand mention frequency, and visibility across multiple AI platforms—ensuring your presence grows alongside algorithm changes.
The Critical Shift: Presence has replaced position. In the AI search era, your visibility isn’t determined by rankings—it’s determined by how AI engines perceive your brand and whether your content earns citations. This requires a different strategy than traditional SEO, though many foundational practices overlap.
AI Search Rediness Audit
Not sure if your brand is ready for AI Search or how to compete for citations? Why not have us conduct an AI Search Readiness Audit? We’ll evaluate your current LLM perception, identify citation gaps, and provide a roadmap for improving your presence across AI search engines.
Why not have us do an GEO audit for you?
Available Resources
We work to create resources that are used by our team and can be used by clients to maintain their program.
We work to create resources that are used by our team and can be used by clients to maintain their GEO program.
LLM Perception Match Checklist: Evaluate whether your brand meets the AI search gatekeeper criteria. This checklist walks you through the key signals that shape LLM perception of your brand.
AI Citation Factor Tracker: Monitor your citation performance across ChatGPT, Gemini, and Perplexity. This spreadsheet helps you track citation rate changes, identify which content pieces earn the most citations, and measure the impact of optimizations.
GEO vs. SEO Comparison Guide: Understand how Generative Engine Optimization differs from traditional SEO and where your current efforts apply to both strategies.