n order to understand your brand’s current position in AI search engines and develop the best strategy for maximum citation visibility, we will complete a comprehensive GEO audit including LLM perception assessment, citation factor evaluation, AI Search readiness review, and competitive positioning across ChatGPT, Gemini, Perplexity, and other AI search platforms.
The scope of this project will focus on your business markets and audience. Our audits evaluate your visibility across major AI engines globally. To create actionable GEO tactics, several core elements of the AI Search assessment need to be completed:
Defining Marketing Goals and Benchmarks
We will clarify and confirm your overall goals for AI Search visibility—whether that includes brand awareness, lead generation, thought leadership positioning, or product discovery. We work with our clients to define a set of metrics and success indicators specific to AI search. Once established, we develop benchmarks to measure success across citation rate, brand mention frequency, and AI-driven traffic to key conversion points.
LLM Perception Analysis and AI Search Readiness Review
This is the foundation of GEO success. Using PEEC AI and SEMrush AI Visibility research, we evaluate how ChatGPT, Gemini, Perplexity, and other major LLMs perceive your brand. This assessment examines the critical signals that shape LLM perception including:
- Your website content quality and structure
- Brand mentions across earned media (with sentiment analysis)
- Customer reviews and ratings
- Competitive positioning and market comparison
- Structured data implementation
- Content freshness and update frequency
- E-E-A-T signals (Expertise, Experience, Authoritativeness, Trustworthiness)
PEEC AI provides visibility into how your brand appears across multiple AI engines and allows us to track perception changes over time. SEMrush tools help us analyze the citation factors and AI Search readiness metrics that determine whether you clear the LLM perception match threshold—the gatekeeper that determines if AI engines will even consider your content for citations.
Citation Factor Assessment
Beyond perception, we evaluate your current citation performance and identify improvement opportunities. This includes analyzing:
- Which content pieces are earning citations and why
- Citation factors driving AI recommendations (clarity, comprehensiveness, authority)
- Brand mention quality and frequency
- Competitive citation gaps
- Opportunities to improve summarization potential
- Link profile and domain authority signals
Content and Structural Optimization Review
We assess your website structure, content approach, and content format for AI search readiness. This includes evaluating whether your content is optimized for AI engines to understand and summarize it effectively. Unlike traditional SEO, AI engines prioritize clarity, logical structure, and summarization potential alongside authority signals.
The review identifies specific pages and content that should be updated, expanded, or restructured to improve citation likelihood across AI platforms.
Competitive Analysis and Market Positioning
We analyze three to five direct competitors to understand their AI search visibility strategy, citation performance, and brand perception across AI engines. This competitive review helps identify gaps in your positioning and uncover opportunities to differentiate your brand in the AI search landscape.
GEO Strategy and Action Plan
After the analysis and review are completed, we will deliver a comprehensive GEO strategy report. This report summarizes findings from each assessment element and outlines specific execution tactics including:
- LLM perception improvement priorities
- Content optimization recommendations
- Earned media and brand mention strategy
- Structured data enhancements
- Ongoing monitoring and performance tracking recommendations
We work with our clients to review the findings, prioritize execution opportunities, and develop a refined GEO tactical plan tailored to your business goals and market position.
Ready to Understand Your AI Search Position?
Get started by evaluating your brand’s readiness for AI search! Contact our team today to schedule your AI Search Readiness Audit and develop your AI Search and GEO strategy. Contact our team today to get your AI Search / GEO program going.