In late 2022, OpenAI launched ChatGPT to the public. The tool was flooded with millions of users, and the Artificial Intelligence (AI) revolution for the online world started. For Search Engine Optimization (SEO) practioners, there was a debate that raged . . . what was different? What do we need to do?
Candidly, the well-rounded practitioners were in a good spot. They had already shifted their thinking from ‘keywords’ to ‘topics’, integrated external media, developed linking strategies, optimized for local search, connected to social platforms and understood the power of a technically sound website.
As AI expanded and was integrated in the Google Search Results Pages (SERPs), websites started to see declines in traffic, new strategies needed to be developed and a generational shift was underway.
So what do we need to do?
We ask practitioners who are part of the Semrush Ambassdor program to provide their insights on what lies ahead and how companies can stay ahead in this new landscape.